Results for Consumer culture theory

Publications & Outputs

1. Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture

   Skandalis, A., Byrom, J. & Banister, E., 1/04/2019, In: Journal of Business Research. 97, p. 43-50 8 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Práticas de consumo consciente em campanha publicitária de organização competitiva

   Scharf, E. R., Fernandes, J., Perfeito, J. & Dapper, M. K., 1/05/2017, In: Revista de Gestao Social e Ambiental. 11, 2, 18 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review