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Results for Consumer culture theory

Publications & Outputs

  1. Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture

    Skandalis, A., Byrom, J. & Banister, E., 1/04/2019, In: Journal of Business Research. 97, p. 43-50 8 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Práticas de consumo consciente em campanha publicitária de organização competitiva

    Scharf, E. R., Fernandes, J., Perfeito, J. & Dapper, M. K., 1/05/2017, In: Revista de Gestao Social e Ambiental. 11, 2, 18 p.

    Research output: Contribution to journalJournal articlepeer-review