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Results for Consumer psychology

Publications & Outputs

  1. What is cool? operationalizing the construct in an apparel context

    Runyan, R., Noh, M. & Mosier, J., 2013, In: Journal of Fashion Marketing and Management. 17, 3, p. 322-340 19 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Where did all the benches go? the effects of mall kiosks on perceived retail crowding

    Kim, J. & Runyan, R., 01/2011, In: International Journal of Retail and Distribution Management. 39, 2, p. 130-143 14 p.

    Research output: Contribution to journalJournal articlepeer-review