Results for Convenience Good

Publications & Outputs

1. Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

   Khan, H. & Rodrigo, P., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 248-250 3 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

   Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter