Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
| Publication date | 2015 |
|---|---|
| Host publication | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 248-250 |
| Number of pages | 3 |
| <mark>Original language</mark> | English |
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (electronic) | 2363-6173 |
This study investigated elite Sri Lankan consumers’ egoistical purchase motives for seeking Country of Origin (COO) information when purchasing convenience, shopping and luxury goods for different occasions. 327 self-administered questionnaires were returned. The findings revealed the consumers’ motives were influenced by their desire to boost their ego, power and enhance social standing.