Home > Research > Browse

Research

Results for Customer Relationship Management

Publications & Outputs

  1. Sojourners’ Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract)

    Chandrasen, A., Daryanto, A. & Alexander, N., 30/04/2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 869-873 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  2. Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract

    McGoldrick, P. J. & Liu, C., 7/01/2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1463-1464 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter