Results for Customer orientation

Publications & Outputs

1. Understanding the role of marketing-purchasing collaboration in industrial markets: The case of Russia

   Smirnova, M., Henneberg, S. C., Ashnai, B., Naudé, P. & Mouzas, S., 31/01/2011, In: Industrial Marketing Management. 40, 1, p. 54-64 11 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review