Results for Discount venture brands

Publications & Outputs

1. Discount venture brands: Self-congruity and perceived value-for-money?

   Baker, T. L., Chari, S., Daryanto, A., Dzenkovska, J., Ifie, K., Lukas, B. A. & Walsh, G., 1/08/2020, In: Journal of Business Research. 116, p. 412-419 8 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review