Results for Dynamic collaborative partnerships

Publications & Outputs

1. Let’s ROC: A Dynamic Experience-Based Roadmap for Relational Engagement

   Preece, C., Rojas-Gaviria, P., Cappellini, B., Kerrigan, F., Hewer, P., Higgins, L. & Sobande, F., 25/03/2025, (E-pub ahead of print) In: European Journal of Marketing.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review