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Results for Feeling right
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Take it or leave it: the impact of regulatory fit on reward redemption in channel reward programs
Keeling, D. I.
,
Daryanto, A.
,
de Ruyter, K.
&
Wetzels, M.
,
11/2013
,
In:
Industrial Marketing Management.
42
,
8
,
p. 1345-1356
12 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review