Results for Financial services

Publications & Outputs

1. Linking products to a cause or affinity group: Does this really make them more attractive to consumers?

   Mekonnen, A., Harris, F. & Laing, A., 2008, In: European Journal of Marketing. 42, 1-2, p. 135-153 19 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Retail financial services: transaction to relationship marketing

   Alexander, N. & Colgate, M., 1/09/2000, In: European Journal of Marketing. 34, 8, p. 938-953 16 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

3. The marketing of financial services to independent distributors

   Laing, A., 1995, In: Journal of Financial Services Marketing. 9, 4, p. 6-18 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review