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  1. Sojourners’ Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract)

    Chandrasen, A., Daryanto, A. & Alexander, N., 30/04/2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 869-873 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter