Results for Key account management

Publications & Outputs

1. The reflexive turn in key account management: beyond formal and post-bureaucratic prescriptions

   Vanharanta, M., Gilchrist, A., Pressey, A. & Lenney, P., 11/2014, In: European Journal of Marketing. 48, 11-12, p. 2071-2104 34 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Implementing key account management: intraorganizational practices and associated dilemmas

   Marcos-Cuevas, J., Natti, S., Palo, T. & Ryals, L. J., 10/2014, In: Industrial Marketing Management. 43, 7, p. 1216-1224 9 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review