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Current Postgraduate Research Students

Alan Gilchrist supervises 3 postgraduate research students. If these students have produced research profiles, these are listed below:

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Dr Alan Gilchrist

Senior Lecturer in Marketing

Alan Gilchrist

Lancaster University

Charles Carter Building



Tel: +44 1524 510698

PhD supervision

I am always willing to consider those who come with a drive and passion to uncover and solve stimulating, and engaging contemporary issues in the marketing, and organisational domains.


Using broadly ethnographic approaches, I view organizational discourse analysis as both relevant and significant as a mechanism of helping both research and practitioner communities alike comprehend and understand complex and dynamic organizational strategizing.

Working at the intersection of research and enagement with organizations allows me to develop marketing and organizational theory which is hopefully not just novel, but applicable to the real world of strategy and strategic marketing. 

My research attempts to make sense of the organizational relationships “marketing” has both intra-organizationally, and inter-organizationally, and makes theoretical contributions on strategic marketing change theory, organizational strategy, strategy-as-practice, and ethnographic methods.  

I am deeply interested in examining the micro level discourse of managers and leaders as they attempt to make sense of the political and power landscape of the organization in strategic change settings. Focused on my research interests, I have published in both marketing and organizational journals, including Organization Studies, Human RelationsBritish Journal of Management, Industrial Marketing Management, European Journal of Management, and Business History, on topics such as managerial sense-making, power and politics, and researcher interests and motives.


Career Details

I am currently Senior Lecturer in Marketing, in the Department of Marketing, Lancaster University Management School. I hold a BA (Philosophy) from King College London, an MBA from Salford University Business School, and prior to completion of my PhD in Marketing (Lancaster) in 2008, I had developed a ten-year career in business to business sales, marketing and change management, focused within the UK banking and telecommunications sectors. 

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