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Results for Logo association
Publications & Outputs
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, A.
,
Alexander, N.
&
Kartika, G.
,
31/05/2022
,
In:
Journal of Brand Management.
29
,
3
,
p. 287-300
14 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review