Results for Loyalty programs

Publications & Outputs

1. Take it or leave it: the impact of regulatory fit on reward redemption in channel reward programs

   Keeling, D. I., Daryanto, A., de Ruyter, K. & Wetzels, M., 11/2013, In: Industrial Marketing Management. 42, 8, p. 1345-1356 12 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review