Directory Home
Researchers
Departments
Publications
Projects
Activities
Datasets
Home
>
Research
> Browse
Research
Research at Lancaster
Researchers
Departments & Centres
Publications & Outputs
Projects
Activities
Datasets
Results for Moderating effect
Publications & Outputs
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, G., Shiu, E. &
Hassan, L.
,
2012
,
In:
Journal of Product and Brand Management.
21
,
5
,
p. 328-340
13 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review