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  1. A means-end analysis of consumers' perceptions of virtual world affordances for e-commerce

    Tran, M. Q., Minocha, S., Roberts, D., Laing, A. & Langdridge, D., 2011, Human-Computer Interaction – INTERACT 2011. INTERACT 2011. Campos, P., Graham, N., Jorge, J., Nunes, N., Palanque, P. & Winckler, M. (eds.). Lisbon: Springer, p. 362-379 18 p. (Lecture Notes in Computer Science; vol. 6946).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter