Results for Transformative Consumer Research

Publications & Outputs

Let’s ROC: A Dynamic Experience-Based Roadmap for Relational Engagement
Preece, C., Rojas-Gaviria, P., Cappellini, B., Kerrigan, F., Hewer, P., Higgins, L. & Sobande, F., 25/03/2025, (E-pub ahead of print) In: European Journal of Marketing.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
The bigger society: considering lived consumption experiences in managing social change around obesity
Cronin, J., McCarthy, M., Brennan, M. & McCarthy, S., 2014, In: European Journal of Marketing. 48, 9/10, p. 1558-1778 21 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review