Results for Value propositions

Publications & Outputs

1. Virtual communities come of age: Parallel service, value, and propositions offered in communal online space

   Laing, A., Keeling, D. & Newholm, T., 2011, In: Journal of Marketing Management. 27, 3-4, p. 291-315 25 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review