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Results for Virtual communities
Publications & Outputs
Virtual communities come of age: Parallel service, value, and propositions offered in communal online space
Laing, A.
,
Keeling, D.
&
Newholm, T.
,
2011
,
In:
Journal of Marketing Management.
27
,
3-4
,
p. 291-315
25 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review