Results for anti-fan communities

Publications & Outputs

1. When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

   Mardon, R., Cocker, H. & Daunt, K., 24/07/2023, In: Journal of Marketing Management. 39, 11-12, p. 1132-1162 31 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review