Results for brand familiarity

Publications & Outputs

1. The impact of brand familiarity on online and offline media synergy

   Pauwels, K., Demirci, C., Yildirim, G. & Srinivasan, S., 12/2016, In: International Journal of Research in Marketing. 33, 4, p. 739-753 15 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review