Rights statement: This is the author’s version of a work that was accepted for publication in International Journal of Research in Marketing. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Journal of Research in Marketing, 33, 4, 2016 DOI: 10.1016/j.ijresmar.2015.12.008
Accepted author manuscript, 339 KB, PDF document
Available under license: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 12/2016 |
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<mark>Journal</mark> | International Journal of Research in Marketing |
Issue number | 4 |
Volume | 33 |
Number of pages | 15 |
Pages (from-to) | 739-753 |
Publication Status | Published |
Early online date | 19/03/16 |
<mark>Original language</mark> | English |