Results for brand extension

Publications & Outputs

1. Innovating and trading TV formats through brand management practices

   Singh, S. & Oliver, J., 30/10/2015, Handbook of Media Branding. Siegert, G., Förster, K., Chan-Olmsted, S. & Ots, M. (eds.). Cham, Switzerland: Springer International Publishing, Vol. 1. p. 187-197 11 p.

   Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter