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Dr Sukhpreet Singh

Teaching Fellow in Marketing

Sukhpreet Singh

Charles Carter Building



Research overview

My research is in creative industries management funded by the UK Research & Innovation (AHRC, ESRC) and the government and private sectors. My ESRC-funded research on television formats rights protection, which has had impact in the television format industry, focussed on the centrality of strategic behaviour and marketing strategies in the absence of copyright-type consistent legal protection for format rights. This has helped the TV format rights industry, and legal fraternity advising them, to extend exploitation and monetization of formats across territories. I am also interested in the use of big data, AI and other forms of technology in business. 

PhD supervision

Potential PhD students interested in areas such as i) creative expressions thriving in the negative spaces of intellectual property protection, and ii) use of AI in marketing and business, are encouraged to get in touch.


I am a management academic with more than 20 years of British higher education experience in funded research, academic leadership and tertiary level teaching. I also hold judicial office as Tribunal Member at the Employment Tribunals (Scotland), adjudicating on employment disputes such as discrimination, harassment, victimisation, and unlawful detriments during employment.

I teach Marketing at the Lancaster University Management School. I also teach short courses such as Big Data Analytics in Marketing and Data Ethics for Business, at the University of Edinburgh (Bayes Centre and the Centre for Open Learning), where I was honoured in 2022 with an Exceptional Performance Contribution Reward.

Career Details

Prior to entering academia, I worked in corporate sales and marketing for Tata Group’s Indian Hotels Company Limited in a variety of customer facing services marketing roles. From 2006 to 2010, I was based at Bournemouth University as part-time Lecturer, developing and delivering on a number of services marketing, media management and international business courses, in addition to pursuing a fully bursary funded PhD. This was followed by a postdoctoral position at the Centre for Intellectual Property Policy and Management on a creative labour market project. From 2010 to 2012, I worked as Lecturer in Marketing Communications at the Bournemouth Media School. In 2012, I moved to the University of Glasgow to help set up and manage a large multi-million pound UKRI funded creative economy research project CREATe, first as Research Development Manager (2012-15) and latterly as Senior Lecturer and Programme Leader (2015-18).

Research Grants

- 2018/  Co-I/ £9,000/ AHRC/ CE Programme/ Intellectual Property & Collaborative Agreements Report

- 2017/ PI/ £5,000/ International Partnerships Fund/ University of Glasgow/ CREATe Intellectual Property Summer Summit with National Law University Delhi, India

- 2017/ Co-I/ £162,000/ AHRC/ Unlocking co-creative possibilities

- 2014/ Co-I/ £135,000/ University of Glasgow Blended Online Learning Development Fund/ Developing online MSc/ LLM programme

- 2014/ Named Researcher/ £76,000 [consortium grant £1M]/ EPSRC/ Building Better Business Models

- 2011/ Consultant & Report Author/ North Rhine Westphalia Government (Germany) in association with FRAPA (Format Recognition and Protection Association)

- 2008/ Co-I/ £32,000/ ESRC/ Protection & Exploitation of TV Formats

Business and Enterprise

External Engagements (including TNE & Internationalization)

I have acted as an external examiner and advisor to leading universities, and, provided strategic advice and consulting for companies such as JP Morgan Chase, What3Words, Fremantlemedia, Indian Hotels Company Limited and the Indian Railways, to name a few. In 2009, I was selected to become Education Fellow of the National Association of Television Program Executives (NATPE), USA - one of the few Europe based communication scholars to get this fellowship.

I have developed trans-national education partnerships for UK educational institutions and organised summer schools as well as taught at institutions abroad. I have an interest in international student mobility having engaged in student recruitment through attending fairs, providing taster lectures abroad, visiting and advising recruiting agents and developing industry partnerships.

Highlights include:

  • 2018 Course Leader (Media Economics) / International Summer School at Glasgow College hosted at University of Electronic Science and Technology of China (UESTC), Chengdu
  • 2017 Programme Leader and Organizer of ‘Open Science and Open Culture & Development of the Global South’ themed Intellectual Property Summer Summit (CIPPS’17), University of Glasgow
  • 2016 Leading the development of University of Glasgow/ School of Law delegation to India [11 days, 25 institutions, 5 State capitals, premier law universities, law firms, industry associations, & recruitment agents); leading to an MoU with a premier Indian institution, jointly organized student and staff mobility platforms, executive training course, and increased student recruitment.

Development of Professional & Executive Programmes

  • 2017 Course Leader for Music Copyright online course for University of Glasgow / Future Learn
  • 2014 Course Leader (Media Economics) to Directors and Senior Managers of Voice of Vietnam (National Radio Broadcaster); for Bournemouth University
  • 2011 Team Tutor (‘New Media’ category winning team) at the European Television Management Academy’s Digital Case Challenge held in Strasbourg, France
  • 2011 Unit Leader for Media Strategy on Creative Skillset’s Creative Media Leadership Award.
  • 2000-2003 Services management executive training courses for Sri Lanka Tourism Development Authority, Indian Railways & ICICI Bank

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