Directory Home
Researchers
Departments
Publications
Projects
Activities
Datasets
Home
>
Research
> Browse
Research
Research at Lancaster
Researchers
Departments & Centres
Publications & Outputs
Projects
Activities
Datasets
Results for consumer relationship
Publications & Outputs
Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice
Rooney, T., Krolikowska, E. &
Bruce, H.
,
28/01/2020
, (E-pub ahead of print)
In:
Journal of Relationship Marketing.
20 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review