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Helen Bruce supervises 2 postgraduate research students. If these students have produced research profiles, these are listed below:

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Dr Helen Bruce

Senior Lecturer in Marketing

Charles Carter Building

LA1 4YX

Lancaster

Research overview

I am a consumer researcher with a specific focus on the role of service organisations in facilitating individual and collective wellbeing. I have a particular interest in consumer groups, such as families or communities, and their collective experiences, perceptions, and identities.

My research has explored how families co-create value from their collective consumption of television, and how the use of TV within households can create identity conflict. I have also published research into the collective experiences of consumer vulnerability among UK military wives. As a former marketing practitioner my work focuses on informing business practice as well as extending theoretical knowledge. 

My research has appeared in international peer-reviewed journals, such as the European Journal of Marketing, Journal of Business Research, Journal of Services Marketing, Journal of Relationship Marketing, and Mobilities. 

PhD supervision

I am willing to discuss the supervision of PhD candidates interested in research that explores the role of service organisations in individual and collective wellbeing. Particular topics of interest include value co-creation, consumers' experiences of vulnerability, individual and collective self and social identities, and identity conflict. I would also be interested in working with candidates who share an interest in the sustainability agenda and who would be interested in exploring innovative research methods, such as videographic or participatory action research approaches. In addition, I would be happy to discuss cross-disciplinary PhD projects.

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