Results for marketing strategy

Publications & Outputs

1. Digital channels diminish SME barriers: the case of the UK

   Stankovska, I., Josimovski, S. & Edwards, C. J., 2016, In: Economic Research-Ekonomska Istraživanja. 29, 1, p. 217-232 16 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Web-based social movements contesting marketing strategy: the mobilisation of multiple actors and rhetorical strategies

   Palmer, M., Simmons, G. & Mason, K., 2014, In: Journal of Marketing Management. 30, 3-4, p. 383-408 26 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review