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Results for netnography

Publications & Outputs

  1. Young people as heroes or villains in sustainable fashion: interrogating TikTok

    Grennan, A., 2025, Lancaster University. 109 p.

    Research output: Thesis › Master's Thesis

  2. An exploration of the potential for analytic autonetnography as an emerging eResearch methodology, to examine my networked learning teaching praxis

    Howard, L., 2018, Lancaster University. 235 p.

    Research output: Thesis › Doctoral Thesis

  3. Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M., 1/12/2017, In: Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Networks of Desire: How Technology Increases Our Passion to Consume

    Kozinets, R., Patterson, A. & Ashman, R., 1/02/2017, In: Journal of Consumer Research. 43, 5, p. 659-682 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review