Anthony Patterson is a Professor of Marketing at Lancaster University Management School. His research projects, using a wide variety of theoretical approaches such as literary theory, post-structuralism and practice theory, have studied hauntology, technocapitalism, anthropomorphism, service ecosystems, critical entrepreneurship and design thinking. His articles have been published in many top journals, including the Journal of Consumer Research, Journal of Service Research, British Journal of Management, and Sociology. Recently, Anthony has pursued research and project work aiming to improve the well-being and organisational inclusion of working parents, with a focus on the complex relationships between work and family in modern society.