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Results for owned and earned media
Publications & Outputs
The impact of brand familiarity on online and offline media synergy
Pauwels, K., Demirci, C.,
Yildirim, G.
& Srinivasan, S.,
12/2016
,
In:
International Journal of Research in Marketing.
33
,
4
,
p. 739-753
15 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review