Results for responsiveness

Publications & Outputs

1. Consumer attitude metrics for guiding marketing mix decisions

   Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M. & Yildirim, G., 2014, In: Marketing Science. 33, 4, p. 534-550 17 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. How can I become a responsible subject? towards a practice-based ethics of responsiveness

   Loacker, B. & Muhr, S. L., 12/2009, In: Journal of Business Ethics. 90, 2, p. 265-277 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review