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Entrepreneurship and market making in Brazilian favelas

Press/Media: Research

Period4/07/2019 → 15/08/2019


TitleDanger for sale
Degree of recognitionLocal
Media name/outlet54 Degrees
Media typePrint
Country/TerritoryUnited Kingdom
DescriptionRunning an enterprise in a stable environment can be hard enough. Operating in a favela - a Brazillian slum or shantytown where drug gangs are dominant and shootings are an everyday reality - is something else. How can it be possible to run a business that actually makes money?
Producer/AuthorJosi Fernandes
PersonsJosiane Fernandes
TitleBrazil’s favela entrepreneurs use social media and temporality to boost tourism and combat negative perceptions
Degree of recognitionInternational
Media name/outletLondon School of Economics Blog
Media typeWeb
Country/TerritoryUnited Kingdom
DescriptionLocal residents unhappy with the established “safari” model of favela tourism are creating a novel and vibrant market for walking tours in neighbourhoods like Rocinha in Rio de Janeiro. Social media have allowed them to reach potential customers directly, whereas temporary local alliances mean they can provide a “product” that is both safe and seductive at the same time. Aside from boosting the local economy, this allows visitors to experience the favela as a welcoming and thriving community rather than the dangerous drug den depicted in mainstream media.
Producer/AuthorJosi Fernandes
PersonsJosiane Fernandes