Description

Professor Jim Wild (Physics) was interviewed by PA Media as the Northern Lights were visible across the UK. Professor Wild’s comments resulted in more than 570 pieces of coverage on 11th October, ranging from the Mail Online (monthly visits: 341, 300,000), the Guardian (monthly visits: 344,100,000) Yahoo! News UK and Ireland (monthly visits: 23,500,000), The Sun (monthly visits: 98,014,647), and the Independent (monthly visits: 118,500,000) to regional and local outlets throughout the UK.

Lancaster University’s AuroraWatch (Physics) was mentioned in multiple outlets earlier this week, in articles about how and where to see the Northern Lights. Outlets range from Forbes (monthly visits: 24,051,090) and the US Sun (monthly visits: 54,257,843) to Yahoo! (monthly visits: 23,500,000) and the Express (monthly visits: 92,623,415), as well as various local and regional news websites.

We start with the Northern Lights which were visible across the UK on 10th and 11th October and following already extensive media coverage, Professor Jim Wild (Physics) spoke to AFP News agency. This resulted in a feature about the Aurora Borealis which focused on Professor Wild, and which was picked up by more than 80 international outlets. The piece was shared on platforms including France 24 Online (monthly visits: 14,528,571), CGTN (monthly visits: 4,565,194) phys.org (monthly visits: 13,321,692), Voice of America (monthly visits: 6,957,221) and the Jakarta Post (monthly visits: 938,297).

Professor Wild also spoke to Newsweek (monthly visits: 152,032,281), Full Fact (monthly visits: 633,606), BBC Radio Lancashire and Cumbria (listen from 2 hours 7 minutes), and took part in the Morecambe Bay Podcast.