Centre for Marketing Analytics & Forecasting - Publications & Outputs - Research Portal

Centre for Marketing Analytics

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Published
FQSPM-SWOT for strategic alliance planning and partner selection: case study in a holding car manufacturer company
Akhavan, P., Barak, S., Maghsoudlou, H. & Antucheviciene, J., 4/03/2015, In: Technological and Economic Development of Economy. 21, 2, p. 165-185 21 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Evolving cellular automata rules for multiple-step-ahead prediction of complex binary sequences
Adamopoulos, A. V., Pavlidis, N. & Vrahatis, M. N., 2010, In: Mathematical and Computer Modelling. 51, 3-4, p. 229-238 10 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M. & Yildirim, G., 2014, In: Marketing Science. 33, 4, p. 534-550 17 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review

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