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Centre for Marketing Analytics

  1. Published

    Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

    Geiger, I., Dost, F., Schönhoff, A. & Kleinaltenkamp, M., 05/2015, In: Industrial Marketing Management. 47, p. 175-189 15 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Published

    Will the crisis “tear us apart”? evidence from the EU

    Pappas, V., Ingham, H., Izzeldin, M. & Steele, G., 07/2016, In: International Review of Financial Analysis. 46, p. 346-360 15 p.

    Research output: Contribution to journalJournal articlepeer-review

  3. Published

    Winners and losers: adding organisational value

    Fildes, R. A. & Ranyard, J. C., 1998, In: Journal of the Operational Research Society. 49, p. 355-368 14 p.

    Research output: Contribution to journalJournal articlepeer-review

  4. Published

    Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets

    Pauwels, K., Erguncu, S. & Yildirim, G., 2013, In: International Journal of Research in Marketing. 30, 1, p. 57-68 12 p.

    Research output: Contribution to journalJournal articlepeer-review

  5. Published

    Wrapper ANFIS-ICA method to do stock market timing and feature selection on the basis of Japanese Candlestick

    Barak, S., Dahooie, J. H. & Tichý, T., 15/12/2015, In: Expert Systems with Applications. 42, 23, p. 9221-9235 15 p.

    Research output: Contribution to journalJournal articlepeer-review

  6. Unpublished
  7. Published

    Επιχειρησιακές Προβλέψεις [Business Forecasting]

    Petropoulos, F. & Assimakopoulos, V., 2011, Athens, Greece: Symmetria. 368 p.

    Research output: Book/Report/ProceedingsBook

  8. Unpublished
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