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Centre for Marketing Analytics

  1. Chapter (peer-reviewed)
  2. Published

    How consumer mindset response and long-term marketing effectiveness differ in emerging versus mature markets

    Erguncu, S. & Yildirim, G., 06/2014, Brand management in emerging markets: theories and practices. Wang, C. L. & He, J. (eds.). Hershey, Pa.: IGI Global

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  3. Published

    Impact of demand nature on the bullwhip effect: bridging the gap between theoretical and empirical research

    Trapero, J. R., Garcia, F. P. & Kourentzes, N., 2014, Proceedings of the Seventh International Conference on Management Science and Engineering Management.. Xu, J., Fry, J. A., Lev, B. & Hajiyev, A. (eds.). Berlin: Springer Verlag, p. 1127-1137 11 p. (Lecture Notes in Electrical Engineering; vol. 242).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  4. Published

    The Theta model: an essential forecasting tool for supply chain planning

    Nikolopoulos, K., Assimakopoulos, V., Bougioukos, N., Litsa, A. & Petropoulos, F., 2012, Advances in automation and robotics, Vol. 2: Selected Papers from the 2011 International Conference on Automation and Robotics (ICAR 2011), Dubai, December 1–2, 2011. Lee, G. (ed.). Berlin: Springer Verlag, Vol. 2. p. 431-437 7 p. (Lecture Notes in Electrical Engineering; vol. 123).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  5. Published

    Exchange Rate Dynamics and Monetary Reforms: Theory and Evidence from Britain's Return to Gold

    Peel, D., Micheal, P. & Nobay, A. R., 1996, Modern Perspectives on The Gold Standard. Bayoumi, T., Eichengreen, B. & Taylor, M. (eds.). Cambridge: Cambridge University Press, p. 341-366 26 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  6. Published

    Non-Linear Dependence in Unemployment, Output and Inflation - Empirical Evidence for the UK

    Peel, D. & Speight, A., 1995, The Natural Rate of Unemployment: Reflections of Twenty Five Years of the Hypothesis. Cross, R. (ed.). Cambridge: Cambridge University Press, p. 231-255 25 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  7. Published

    Testing for Market Efficiency in the Exchange Market

    Peel, D., 1994, Risk and Uncertainty in Economics : Essays in Honour of J.L. Ford. Dickinson, D. G., Driscoll, M. & Sen, S. (eds.). Aldershot: Edward Elgar, p. 147-163 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  8. Published

    Macroeconomics and the Agricultural Sector

    Midmore, P. & Peel, D., 1993, Current Issues in Agricultural Economics. Rayner, A. J. & Colman, D. (eds.). Basingstoke: Macmillan, p. 154-177 24 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  9. Published

    Rational Expectations and the New Macroeconomics

    Peel, D., 1990, New Thinking in Economics. J. R. S. (ed.). Aldershot: Edward Elgar Publishing, p. 72-87 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  10. Published

    New Classical Macroeconomics

    Peel, D., 1989, Current issues in macroeconomics. Greenaway, D. (ed.). London: Macmillan, p. 45-67 23 p. (Current Issues in Economics; vol. 2).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  11. Published

    Advertising and Aggregate Consumption

    Peel, D., 1975, Advertising and Economic Behaviour . Cowling, K. (ed.). London: Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

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