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  1. Published

    Brand authentication: creating and maintaining brand auras

    Alexander, N. S., 2009, In: European Journal of Marketing. 43, 3/4, p. 551-562 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Defining brand values through sponsorship

    Alexander, N. S., 2009, In: International Journal of Retail and Distribution Management. 37, 4, p. 346-357 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    International market selection:measuring actions instead of intentions

    Alexander, N. S., Rhodes, M. & Myers, H., 2007, In: Journal of Professional Services Marketing. 21, 6, p. 424-434 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Identifying the role of services in the regional economy and servicing the identity of the region

    Alexander, N. S. & Akehurst, G., 2005, In: Service Industries Journal. 25, 4, p. 421-428 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Customer's responses to retail brand extensions

    Alexander, N. S. & Colgate, M., 2005, In: Journal of Marketing Management. 21, 3-4, p. 393-419 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    International retail divestment activity

    Alexander, N. S., Quinn, B. & Cairns, P., 2005, In: International Journal of Retail and Distribution Management. 33, 1, p. 5-22 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    International market entry: management competencies and environmental influences

    Alexander, N. S. & Doherty, A. M., 2004, 6 p. Oxford : Oxford Institute of Retail Management.

    Research output: Other contribution

  8. Published

    Emerging markets and the internationalisation of retailing: the Brazilian experience

    Alexander, N. S. & de Lira e Silva, M., 2002, In: International Journal of Retail and Distribution Management. 30, 6, p. 300-314 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    International retail divestment

    Alexander, N. S. & Quinn, B., 2002, In: International Journal of Retail and Distribution Management. 30, 2, p. 112-125 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Retail financial services: from transaction to relationship

    Alexander, N. S. & Colgate, M., 2000, In: European Journal of Marketing. 34, 8, p. 938-953 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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