• Published

  Shyness vs Confidence: The Effect of Virtual Influencer Personalities on Social Media Users' Well‐Being and Addiction

  Sattar, A. A., Ul Haq, J., Saleem, A. & Ahmad, W., 30/04/2025, In: Psychology and Marketing. 42, 4, p. 1088-1109 22 p.

  Research output: Contribution to Journal/Magazine › Journal article › peer-review

• E-pub ahead of print

  When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships

  Mardon, R., Cocker, H. & Daunt, K., 19/04/2025, (E-pub ahead of print) In: NIM Marketing Intelligence Review. 17, 1, p. 30-35 6 p.

  Research output: Contribution to Journal/Magazine › Journal article

• Published

  The Paradox of Plastic Packaging

  Piacentini, M., Stowell, A., Hadley, C., Mumford, C., Verma, S., Cronin, J., Hardy, J., Hendry, L. & Skandalis, A., 14/04/2025, Routledge Companion to Marketing and Sustainability . Peattie, K., De Angelis, R., Koenig-Lewis , N. & Strong, C. (eds.). London: Routledge

  Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

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