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Professor Ahmad Daryanto

Senior Lecturer, SL

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  1. 2012
  2. Published

    Customer Education-Loyalty Link: Trust as a Moderator

    Daryanto, A. & Rashid, K., 9/06/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  3. 2011
  4. Published

    Judging Compound Events: The Influence of Framing and Processing Fluency

    Daryanto, A. & Hampsons, P., 5/07/2011, Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool. Patterson, A. & Oakes, S. (eds.).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Regulatory Focus, Self-Continuity, and Symbolic Consumption in Liminal Situations

    Daryanto, A., 14/04/2011, Customer Research Workshop series (CRAWS) 7: Emerging Issues in Transformative Consumer Research and Social Marketing. Manchester

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  6. Published

    The influence of framing and processing fluency on the estimates of conjunctive events

    Daryanto, A., 2011, In: Advances in Consumer Research. 39, p. 731-732 2 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis

    Grewal, D., Motyka, S., Puccinelli, N. M., Roggeveen, A. L., Daryanto, A., de Ruyter, K. & Wetzels, M., 2011, In: Marketing Science Institute Research Report. p. 10-117 108 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. 2010
  9. Published

    Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context

    Streukens, S., Wetzels, M., Daryanto, A. & de Ruyter, K., 2010, Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Berlin: Springer

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Getting a discount or sharing the cost? The influence of regulatory fit on consumer responses in private health insurance policies

    Daryanto, A., de Ruyter, K. & Wetzels, M., 2010, In: Journal of Service Research. 13, 2, p. 153-167 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

    Daryanto, A., de Ruyter, K., Wetzels, M. & Patterson, P., 2010, In: Journal of the Academy of Marketing Science. 38, 5(5), p. 604-616 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    The influence of regulatory focus on the interpretation of verbal versus numerical probabilistic information.

    Daryanto, A., 2010, In: Advances in Consumer Research. 37, p. 782-782 1 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. 2008
  14. Published

    A meta-analysis of the moderation effect of regulatory focus.

    Daryanto, A., de Ruyter, K. & Wetzels, M., 2008, In: Advances in Consumer Research. 35, p. 944-945 2 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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