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Dr Alan Gilchrist

Senior Lecturer in Marketing

  1. 2006
  2. Published

    A participatory action research study of key account management changes

    Lenney, P., Easton, G. & Gilchrist, A., 2006, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  3. 2004
  4. Published

    A participatory action research study of key account management changes

    Lenney, P., Easton, G. & Gilchrist, A., 2004, 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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