Home > Research > Researchers > Dr Florian Dost > Publications

Research

Dr Florian Dost

Formerly at Lancaster University

11 - 20 out of 24Page size: 10
RSS feed of this list
  1. Published

    Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

    Dost, F., Phieler, U., Haenlein, M. & Libai, B., 1/03/2019, In: Journal of Marketing. 83, 2, p. 62-81 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Supporting the adoption funnel with differential effects from traditional advertising, online displays, and a micro-influencer campaign

    Dost, F. & Phieler, U., 13/12/2018, ICIS2018 Proceedings . AIS Electronic Library

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms

    Frese, T., Geiger, I. & Dost, F., 1/03/2020, In: Small Business Economics. 54, p. 641-664 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

    Geiger, I., Dost, F., Schönhoff, A. & Kleinaltenkamp, M., 05/2015, In: Industrial Marketing Management. 47, p. 175-189 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    The double benefits of consumer certainty: combining risk and range effects

    Maier, E., Wilken, R. & Dost, F., 12/2015, In: Marketing Letters. 26, 4, p. 473-488 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    The positive effect of contextual image backgrounds on fluency and liking

    Maier, E. & Dost, F., 1/01/2018, In: Journal of Retailing and Consumer Services. 40, p. 109-116 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    So Fair and Foul a Fruit I Have Not Seen: The Effect of Lighting Type on the Evaluation of Perfect and Flawed Fruit

    Maier, E. & Dost, F., 2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Published

    Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products

    Maier, E. & Dost, F., 11/2018, In: Journal of Retailing and Consumer Services. 45, p. 207-220 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Marketing innovations to old-age consumers: A dynamic Bass model for different life stages

    Pannhorst, M. & Dost, F., 1/03/2019, In: Technological Forecasting and Social Change. 140, p. 315-327 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    How Seeded Marketing Campaign Size, Content, and Duration Drive Sales

    Phieler, U. & Dost, F., 2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Previous 1 2 3 Next

Back to top