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Research

Dr Florian Dost

Formerly at Lancaster University

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  1. Journal article
  2. Published

    Marketing innovations to old-age consumers: A dynamic Bass model for different life stages

    Pannhorst, M. & Dost, F., 1/03/2019, In: Technological Forecasting and Social Change. 140, p. 315-327 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

    Dost, F., Phieler, U., Haenlein, M. & Libai, B., 1/03/2019, In: Journal of Marketing. 83, 2, p. 62-81 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products

    Maier, E. & Dost, F., 11/2018, In: Journal of Retailing and Consumer Services. 45, p. 207-220 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    E-Commerce Effects on Energy Consumption: A Multi-Year Ecosystem-Level Assessment

    Dost, F. & Maier, E., 08/2018, In: Journal of Industrial Ecology. 22, 4, p. 799-812 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    The positive effect of contextual image backgrounds on fluency and liking

    Maier, E. & Dost, F., 1/01/2018, In: Journal of Retailing and Consumer Services. 40, p. 109-116 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Proximity Begins with a Smile, But Which One? Associating Non-duchenne Smiles with Higher Psychological Distance

    Bogodistov, Y. & Dost, F., 10/08/2017, In: Frontiers in Psychology. 13, 9 p., 1374.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Value-based pricing in competitive situations with the help of multi-product price response maps

    Dost, F. & Geiger, I., 07/2017, In: Journal of Business Research. 76, p. 219-236 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Revisiting firm-created word of mouth: High-value versus low-value seed selection

    Dost, F., Sievert, J. & Kassim, D., 03/2016, In: International Journal of Research in Marketing. 33, 1, p. 236-239 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    A meta-analysis of price change fairness perceptions

    Tarrahi, F., Eisend, M. & Dost, F., 03/2016, In: International Journal of Research in Marketing. 33, 1, p. 199-203 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    The double benefits of consumer certainty: combining risk and range effects

    Maier, E., Wilken, R. & Dost, F., 12/2015, In: Marketing Letters. 26, 4, p. 473-488 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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