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Research

Dr Florian Dost

Formerly at Lancaster University

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  1. 2015
  2. Published

    A non-linear causal network of marketing channel system structure

    Dost, F., 03/2015, In: Journal of Retailing and Consumer Services. 23, p. 49-57 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2014
  4. Published

    On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges

    Dost, F., Wilken, R., Eisenbeiss, M. & Skiera, B., 09/2014, In: Journal of Retailing. 90, 3, p. 393-407 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. 2012
  6. Published

    Measuring willingness to pay as a range, revisited: When should we care?

    Dost, F. & Wilken, R., 06/2012, In: International Journal of Research in Marketing. 29, 2, p. 148-166 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. 2011
  8. Published

    Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth

    Dost, F., Sievert, J. & Oetting, M., 2011, NA - Advances in Consumer Research. Dahl, D., Johar, G. & van Osselaer, S. (eds.). Vol. 38. p. 410-416 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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