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Research

Dr Florian Dost

Formerly at Lancaster University

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  1. 2018
  2. Published

    How Seeded Marketing Campaign Size, Content, and Duration Drive Sales

    Phieler, U. & Dost, F., 2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  3. Published

    Integrating Seeded Marketing Campaigns into the Marketing Plan

    Dost, F., Phieler, U. & Haenlein, M., 2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. Published

    Interrelated Visits and Sales in an Omni-channel System: An Empirical Dynamic Modelling Approach

    Dost, F., Maier, E. & Bijmolt, T., 2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Abstract › peer-review

  5. Published

    So Fair and Foul a Fruit I Have Not Seen: The Effect of Lighting Type on the Evaluation of Perfect and Flawed Fruit

    Maier, E. & Dost, F., 2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. 2017
  7. Published

    Proximity Begins with a Smile, But Which One? Associating Non-duchenne Smiles with Higher Psychological Distance

    Bogodistov, Y. & Dost, F., 10/08/2017, In: Frontiers in Psychology. 13, 9 p., 1374.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Value-based pricing in competitive situations with the help of multi-product price response maps

    Dost, F. & Geiger, I., 07/2017, In: Journal of Business Research. 76, p. 219-236 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. 2016
  10. Published

    A meta-analysis of price change fairness perceptions

    Tarrahi, F., Eisend, M. & Dost, F., 03/2016, In: International Journal of Research in Marketing. 33, 1, p. 199-203 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Revisiting firm-created word of mouth: High-value versus low-value seed selection

    Dost, F., Sievert, J. & Kassim, D., 03/2016, In: International Journal of Research in Marketing. 33, 1, p. 236-239 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. 2015
  13. Published

    The double benefits of consumer certainty: combining risk and range effects

    Maier, E., Wilken, R. & Dost, F., 12/2015, In: Marketing Letters. 26, 4, p. 473-488 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

    Geiger, I., Dost, F., Schönhoff, A. & Kleinaltenkamp, M., 05/2015, In: Industrial Marketing Management. 47, p. 175-189 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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