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Research

Professor Geoffrey Easton

Formerly at Lancaster University

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  1. 2004
  2. Published

    Net social capital and cooperative groups: the case of groupement Quebecoise

    Bowey, J. A. & Easton, G., 2004, 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Temporally embedded case comparison in industrial marketing research

    Easton, G. & Harrison, D., 2004, Critical Realist Applications in Organisation and Management Studies. London and New York: Routledge, p. 194-210 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  4. Published

    The quiet market: a Critical Realist account of C2C exchange in the West of Ireland

    McLoughlin, D. & Easton, G., 2004, In: Advances in Consumer Research. 31, p. 735-739 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. 2003
  6. Published

    A critical realist framework for explaining changes in entrepreneurial relationships

    Bowey, J. A. & Easton, G., 2003, 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  7. Published

    Evaluating the impact of B2B e-commerce: a contingent approach

    Easton, G. & Araujo, L. M., 2003, In: Industrial Marketing Management. 32, 5, p. 431-439 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Lament for a market unmade

    McLoughlin, D., Easton, G. & Araujo, L. M., 2003, 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. Published

    Mapping industrial marketing knowledge: a study of an IMP conference

    Easton, G., Bettany, S. & Zolkiewski, J., 2003, In: Journal of Business and Industrial Marketing. 18, p. 529-544 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Marketing journals and the research assessment exercise

    Easton, G. & Easton, D. M., 2003, In: Journal of Marketing Management. 19, 1/2, p. 5-25 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    One case study is enough

    Easton, G., 2003, Academy of Marketing Annual Conference (Aston University, Birmingham ) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  12. Published

    The marketisation of health services; a case study of the UK general practitioner fundholding experiment

    Easton, G. & Poad, M., 2003, 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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