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Dr Helen Bruce

Senior Lecturer in Marketing

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  1. Journal article
  2. Published

    The Interplay of Customer Experience and Commitment

    Keiningham, T. L., Ball, J., Benoit, S., Bruce, H., Buoye, A., Dzenkovska, J., Nasr, L., Ou, Y-C. & Zaki, M., 2017, In: Journal of Services Marketing. 31, 2, p. 148-160 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Comment/debate
  4. Published

    Special section: Advancing customer experience and big data impact via academic and practitioner collaboration

    Burton, J., Nasr, L., Gruber, T. & Bruce, H., 10/04/2017, In: Journal of Services Marketing. 31, 2, p. 142-147 6 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  5. Editorial
  6. Published

    Guest Editorial: Investigating the effect of the physical context on customer experience

    Bruce, H., Krolikowska, E. & Rooney, T., 21/06/2023, In: Journal of Services Marketing. 37, 6, p. 689-699 11 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  7. Blog
  8. Published

    Delivering children’s group activities during the Covid-19 pandemic: Stories of adaptation and survival

    Bruce, H., Krolikowska, E. & Rooney, T., 6/07/2021

    Research output: Exhibits, objects and web-based outputs › Blog

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