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Research

Dr Helen Bruce

Senior Lecturer in Marketing

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  1. 2020
  2. Published

    Customer Experience Driven Business Model Innovation

    Keiningham, T. L., Aksoy, L., Bruce, H., Cadet, F., Clennell, N., Hodgkinson, I. R. & Kearney, T., 1/08/2020, In: Journal of Business Research. 116, p. 431-440 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. E-pub ahead of print

    Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice

    Rooney, T., Krolikowska, E. & Bruce, H., 28/01/2020, (E-pub ahead of print) In: Journal of Relationship Marketing. 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. 2019
  5. Published

    Resource integration, value creation and value destruction in collective consumption contexts

    Bruce, H., Wilson, H. N., Macdonald, E. K. & Clarke, B., 1/10/2019, In: Journal of Business Research. 103, p. 173-185 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. 2017
  7. Published

    Special section: Advancing customer experience and big data impact via academic and practitioner collaboration

    Burton, J., Nasr, L., Gruber, T. & Bruce, H., 10/04/2017, In: Journal of Services Marketing. 31, 2, p. 142-147 6 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  8. Published

    The Interplay of Customer Experience and Commitment

    Keiningham, T. L., Ball, J., Benoit, S., Bruce, H., Buoye, A., Dzenkovska, J., Nasr, L., Ou, Y.-C. & Zaki, M., 2017, In: Journal of Services Marketing. 31, 2, p. 148-160 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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