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Dr Hina Khan

Associate Professor of Marketing

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  1. Conference paper
  2. Published

    COO effect on elite consumers’ perception of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2006.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  3. Published

    COO effect in elite consumers' perceptions of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2005.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  4. Published

    Country-of-origin effect among elite consumers in an emerging market

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  5. Published

    Country-of-origin effect on Pakistani consumers’ purchasing decisions

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  6. Journal article
  7. Published

    Tackling exigent grand challenges through corporate social innovation: Evidence from the COVID‐19 pandemic

    Fu, X., Fu, X., Ghauri, P. N. & Khan, H., 1/03/2024, In: The Journal of Product Innovation Management. 41, 2, p. 428-448 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Examining the efficacy of non-market and market driving activities of B2B international firms

    Khan, H., Khan, H., Abosag, I. & Ghauri, P., 31/05/2023, In: Industrial Marketing Management. 111, p. 97-108 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. E-pub ahead of print

    Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

    Rodrigo, P., Khan, H. & Valaei, N., 22/03/2023, (E-pub ahead of print) In: Journal of Fashion Marketing and Management. 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Ads in gaming apps: Experiential value of gamers

    Valaei, N., Bressolles, G., Khan, H. & Low, Y., 3/01/2022, In: Industrial Management and Data Systems. 122, 1, p. 78-106 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

    Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In: International Business Review. 28, 2, p. 405-414 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Sunday is the New Saturday: Sunday Trading Reforms and Its Effects on Family-run SMEs, Employees and Consumers.

    Khan, H., 19/11/2018, In: Journal of Small Business and Enterprise Development. 25, 6, p. 960-984 25 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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