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Dr Hina Khan

Associate Professor of Marketing

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  1. Published

    Service excellence means treating staff as customers

    Khan, H., 27/05/2010, In: Times Higher Education.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

    Khan, H. & Rodrigo, P., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 248-250 3 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Published

    Seeking country of origin information as an indicator of social status to make egoistical purchase decisions

    Khan, H. & Rodrigo, P., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  4. Published

    Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market

    Khan, H., Bamber, D. & Quazi, A., 1/08/2012, In: Journal of Marketing Management. 28, 9-10, p. 1190-1216 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Market entry using country-of-origin intelligence in an emerging market

    Khan, H. & Bamber, D., 1/01/2007, In: Journal of Small Business and Enterprise Development. 14, 1, p. 22-35 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Investigation of key drivers of functional food consumption among elites in an emerging market

    Rodrigo, P. & Khan, H., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  7. Published

    Internal marketing and service excellence in SMEs

    Khan, H., 2010, Entrepreneurship marketing: principles and practice of SME marketing . Nwankwo, S. & Gbadamosi, T. (eds.). Abingdon: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  8. Published

    In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract

    Valaei, N., Bressolles, G., Nikhashemi, S. R. & Khan, H., 16/06/2020, Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    Implementing service excellence to become a winning organisation,

    Khan, H. & Hedley, K., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  10. Published

    Implementing service excellence in higher education

    Khan, H. & Matlay, H., 1/01/2009, In: Education and Training. 51, 8-9, p. 769-780 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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